International expansion is more than selling in new markets - it is about creating a new identity. Transfer, fitting and shaping. We are experts in asking and then answering the essential questions.
We start by creating a strategic marketing plan, not just creative product marketing or brand marketing, but strategically based on sound analysis where asking the right questions is key.
We first help define and help describe the optimum value and transferability of the key value factors of our clients. We cover Company strengths, Management Team, Resources/Funding, Objectives/Criteria, Leverageable brand assets, Vision, Competition in home market, etc
We then draw up and discuss the Global Marketing plan along with new-entry strategies
Core company vision and mission statement communication and essential content creation
A Profiling plan for investors, partners, distributors, foreign and other stakeholders
Project and/or product communication via corporate materials, presentations, sales scripts, videos, websites, events, direct marketing, company/brand magazines, social media, advertising and promotion
Advice and cost-control of suppliers/service providers
Networking and personal marketing, PR and presentation support
Speed/timing and setting KPI’s
Market characteristics/demand/alternatives/competitive value analysis
Usage and purchase traditions
Company/brand knowledge and image among new stakeholders
Target and target group perceptions (core & secondary/influencers)
Economic development/demographics (eg. ‘Greys” in Europe, Family power in ME and Asia, 2 parents working in US etc.)
Product/s/range fit, (eg. heating (north)/cooling (south), access to fresh water, fit to local and global “fashion” icons and idols.)
Distribution – (eg. malls, hyper/supermarkets, high street stores, shop in shops, flagship, pop-up, specialists, pick-up points, home delivery, kiosks, dispensers, Packaging and purchase experience – (eg. Single use sachets in developing markets, Jumbo sizes in US etc.)
POS and shopper marketing opportunities
Service and support variances
Evidence assessment, Expert opinion and testimonials
Brand ambassadors
Media and influencing landscape
Legal and other requirements
We assess these and any other pertinent influences on implementing a smart marketing launch plan in your designated markets – and we report to you with honesty and transparency